Building a Process for Content Creation
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act...
View ArticleMo’ Mobile: Making Mobile Content That Doesn’t Suck
If I were to pick a spirit animal, my spirit animal would be Avinash Kaushik, the guru of all things analytics. Why? Because he succinctly and passionately says everything that marketers should be...
View Article4 Ways to Raise Your Digital Marketing Content Game
Ah, digital marketing. Or, these days, just plain marketing! Nearly everyone carries a smartphone in their pocket, browses social media, owns a tablet, or enjoys broadband Internet. That’s a lot of...
View Article4 Ways to Improve Your Mobile Content Marketing
As of February of last year, mobile devices accounted for nearly half of all website views worldwide. Teenagers check their phones 150 times per day. Consumers in the U.S. spend up to five hours on...
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6 Reasons to Start Making Video Content
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of...
View Article4 B2B Content Marketing Trends That Are Here to Stay
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes...
View ArticleThe 4 Best B2B Custom Content Examples of 2018
Custom content helps separate your brand from the rest. Blogs are nice, but everyone’s got one, and if you lack heartier, more detailed, technically-involved content that bottom- or...
View Article4 B2B Marketing Trends Everyone Will Jump on in the New Year
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides...
View ArticleVideo Marketing: 6 Reasons B2B Companies Should Go All-in For 2019
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or...
View ArticleHow The Rise of Millennials Will Impact B2B Buying Behavior
Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits,...
View ArticleHow to Map Out Partners and Collaborate to Drive Content Results
W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B...
View ArticleHow to Use Content to Influence Downstream Audiences
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles,...
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